Children are increasingly looking to screens for entertainment in car journeys, so how can we use technology to stimulate children’s imagination while traveling?
For Volkswagen we created an app that uses location-based interactive fairytales to transform ordinary road objects into magical elements of the stories. The app uses a custom developed story-engine that creates unique tales based on the location of the user. Kids only have to listen, look out of the window, and let their imagination do the rest. We gave them and their parents a good alternative for the use of screens.
For Volkswagen we created an app that uses location-based interactive fairytales to transform ordinary road objects into magical elements of the stories. The app uses a custom developed story-engine that creates unique tales based on the location of the user. Kids only have to listen, look out of the window, and let their imagination do the rest. We gave them and their parents a good alternative for the use of screens.
(So far The Netherlands only)
Agency: ACHTUNG! mcgarrybowen
Client: Volkswagen Netherlands
Creative Director: Daniel Sytsma, Samyr Souen, Kika Douglas
Design Lead: Joost Huver
Design: Jack McAuliffe
User Experience: Falco Negenman
Illustration: Mario Niveo
